ƒresh PRODUCE mentioned by Pasquale Rotella in LA Weekly Article

How Pasquale Rotella Built His Rave Empire, written by Dennis Romero Complete Article Here

By 1997 artists like Moby and Prodigy were being billed as the Next Big Thing for a music industry looking to replace grunge. Raves from Rotella's Insomniac — as well as Go Ventures, B3 Cande and Fresh Produce — reached new heights - Pasquale Rotella